Outsourcing your Facebook marketing can be a great way to free up time for other in-house initiatives, create a regular stream of traffic and new customers for your business, or simply concentrate on the problem areas. However, it is important to ensure that you get the maximum benefit you are expecting from this outsourcing. Below we have listed 10 common mistakes people make when outsource Facebook Marketing.
Not having a strategy – It’s important to have a plan in place before you start your campaign. What are your goals? Are they short-term or long-term? What is your budget? These are all important questions that will help you determine how best to approach your Facebook marketing campaign.
- Not Knowing What You’re Looking For
When outsourcing your Facebook marketing, it’s important that you know what results you want from the campaign. This includes how much traffic you want, how much engagement and conversions are expected, and more. Without this information, it’s hard for an agency or freelancer to provide you with accurate data on what’s working and what isn’t.
- Not Knowing Your Audience
Before you start any type of campaign, you must understand your target market and their needs and wants. If you don’t know who they are, how can you reach them? A lot of companies try to be all things to all people when they should really focus on one specific audience segment.
- Not Checking References
Most of us have had bad experiences with contractors or freelancers in the past. But don’t let that cloud your judgment when hiring someone new. If a company puts its best foot forward during the interview process and seems like the perfect fit for your business, give them a chance before deciding they’re not good enough for any reason other than its skills.
- Not Hiring the Right Person
The one mistake is not hiring the right person. You want someone who understands your customers, your products, and your brand. If you don’t have that kind of experience in-house, then hire someone who does.
- Not Understanding Their Role
It’s also important to understand exactly what role you’re hiring for and what they will do for your business. For example, if you’re looking for a social media manager, understand that they will not be able to create content or write blog posts for you. They will post on behalf of your company on Facebook and Twitter, but they won’t write blog posts or eBooks for you either. Make sure you know what exactly it is that you need so that you can find the right person for the job!
- Hiring Someone Just Because They Are Cheap
The third mistake is hiring someone just because they’re cheap — especially if they’re not experienced with Facebook marketing. It’s better to pay more money and get an experienced professional than it is to pay less money and get someone who doesn’t know what they’re doing!
- Hiring Someone Who Doesn’t Understand Your Industry
Just because someone knows how to use Facebook doesn’t mean that they know how it works for your industry or business model (if any). Make sure that whoever does work on your account does have experience with your industry and understands how people within it use social media platforms like Facebook.
- Not Having A Contract In Place
Contracts are crucial for any professional relationship, especially when money is involved. Make sure both parties sign an agreement that spells out what services will be provided and how much they’ll cost (with payment terms) before starting work together. This will help prevent any confusion or misunderstandings down the road — and protect both parties if anything goes wrong.
- Not Clearly Defining The Goals Of Your Campaign
Before you begin to outsource Facebook marketing, you need to define clear goals for your campaign. This will help you determine what type of content you need from the outsourced writer and how many posts you will require per day/week/month.
- Not Providing Enough Information About Your Business
If you want a high-quality piece of content, then you need to provide a lot of information about your business and products/services. The more information that you provide, the easier it will be for the writer to create something truly unique for you.
Conclusion:By avoiding these outsource Facebook Marketing mistakes, you can improve your odds of getting the quality results that you seek. You might wind up saving time and money, boosting your image as a marketer, and saving yourself from needlessly complicated mistakes—all in one fell swoop. So, if you’re looking to hire an affordable social media marketer for Facebook ad projects, it pays to do your homework.
