Search engine optimization is crucial if you are to get targeted traffic to your website and achieve your intended sales. Many SEO firms charge exorbitant prices for their services and in turn lock out companies that do not have a large marketing budget. However, with a limited budget, you can get a good offshore SEO company that will improve your website’s SERP.
What To Consider When Outsourcing SEO
It can be difficult to choose the right SEO company since there are many cowboy firms on the internet. Before outsourcing SEO for your website, consider the following:
On-page SEO Techniques Used
The SEO company should outline the on-page techniques it will use to improve your website rankings. The company should be able to re-code your website to make it compliant with W3C standards. Moreover, it should also use the correct titles, keywords, meta tags, alt tags and headers in your website.
Off-page Optimization Techniques
Before outsourcing SEO, make sure the company explains to you the off-page optimization techniques it will pursue in ranking your website. Off-page optimization mostly consists of link building and is more powerful than on-page optimization. The company should build your links gradually and naturally. Avoid an SEO companies that use softwares to automate the backlink building process. This may make your website to be banned from search engine results.
White Hat Techniques Only
In SEO, there are unethical techniques that should never be used in your website. The SEO company should only use accepted white hat techniques when optimizing your website. Things like page cloaking, keyword stuffing, hidden text, doorway pages and others will make your website to be banned. Before outsourcing SEO, find out from the firm what methods will be used on your website.
Before outsourcing SEO to an offshore SEO company, find out the kind of support it offers. You should be able to reach the firm via phone, email or instant messenger. Call the company and establish whether they exist. The team should be able to answer your questions satisfactorily and provide you with a realistic timeframe of completing your project.
Case Studies Never Lie
A good SEO company should have a proven track record in providing results. You do not want to go about outsourcing SEO to a company that only claims it can do something but has nothing to back up the claims. Ask for case studies from the company and find out how effective the optimization has been. Also, ask for referees that the SEO company has worked with in the past. This will help you to authenticate the company’s claims.